Event Skills Development

Can you really afford to have inexperienced exhibit staff members learn exhibiting skills on the job? 

In just a few hours, the skills and knowledge I’ve acquired over 40+ years is shared with your staff.  They, and your organization, avoid the costly mistakes and disappointing results that are inevitable during on-the-job learning.  Your  exhibit staff will be prepared to confidently represent your organization, engage attendees and achieve your exhibiting objectives.

The following presentations and workshops are designed to develop the knowledge and skills important to staff member who have been assigned to plan and produce events, or exhibit or sell (vend) at trade shows and community events.

45 Minute Speaking Presentations

These two crisp, entertaining and informative guest-speaker sessions are available at no cost to businesses, government agencies, professional groups, chambers of commerce and non-profit organizations.  Custom designed presentations are available.

Exhibiting/Vending Introductory Session:  The audience will learn the The Inconvenient Truths of Exhibiting©, the direct and indirect benefits of exhibiting,   as well as the 15 Best Practices to get the most out of every exhibiting opportunity.  This presentation may be tailored for audiences interested in trade shows or community events.

Event Planning and Production Introductory SessionThe audience will learn the 5 Stages and 18 Task Categories,  that all indoor and outdoor events, from the smallest to the largest,  have in common.  The audience will learn how event planning and production builds leaders,  and the career opportunities in event planning and production.

Call Gary to book a presentation session.

Workshops (2.5 hours)

The following time-efficient,  but highly informative workshops are designed to teach the basics to staff members of businesses, governmental agencies and non-profit organizations.    Public workshops will be periodically scheduled and announced. 

Private workshops focused on the needs of a specific organization are available anytime.  In addition to the low workshop fee,  a travel charge may apply.

Exhibit/Vendor Workshop  Level 1:   Workshop attendees will learn the keys successful at exhibiting and vending at tradeshow, conferences and community events.  Topics include The Uncomfortable Truths of Exhibiting©, 6 Ps of Exhibiting©,  ways to maximize each exhibiting/vending opportunity, basics of exhibitor marketing before and during the event, the art and science of engaging attendees, the 15 Best Practices of Successful Exhibitors and important, practical tools of the trade. (See Flyer).

Event Planning and Production Workshop  Level 1:   The attendees will learn the 5 Stages and 18 Task Categories to be considered when planning and producing any event.  The session will drill down on each of the 5 Stages, what I consider to be the most important  responsibilities of a planner/producer.

Check to the column on the right for the next public workshop.

Master Class (15 hours)

The Master Classes are an intense and content rich sessions available to businesses,  governmental agencies, and non-profits who want to be sure staff members have the knowledge and tools necessary to successfully manage an exhibit or coordinate (produce)  an event.    These sessions may be scheduled over multiple days or weeks.  Great for beginners or for those who have a little experience but would like to improve.  In addition to the workshop fee,  a travel charge may apply.

Exhibitor Master Class:   Workshop attendees will learn event selection, objective and strategy development,  attendee engagement, exhibit planning,  exhibit management, promotion, including pre-show, on-site and post show tasks.   Attendees also learn the tools of the trade,  15 Best Practices of Successful Exhibitors, the art and science of attendee engagement and practical money saving techniques.

Event Planning and Production Master Workshop:    This workshop covers all planning and production topics in detail, including each of the 5 stages, all 18 Task Categories,  planner/producer job descriptions and responsibilities, tools of the trade, best practices, planner/producer as a leader, the characteristics of a good professional planner/producer and, finally, higher education and career opportunities.

Call Gary to book your workshop or speaker presentation.

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