In just a few hours I share meaningful real-world knowledge I’ve gained in over 40 years as an exhibitor, exhibit manager, owner of a trade show products company, a producer of exhibition events, the owner of an exhibitor support company and an educator. The result is a totally unique and comprehensive approach to event production, and trade show and community event exhibiting not covered by any other workshop or training session, on-line or in-person. Session attendees learn nuances, strategies, techniques and best practices of event production or exhibiting necessary to confidently and efficiently achieve the organizations event objectives. Organizations avoid the waste of resources, costly mistakes and disappointing results that are inevitable during on-the-job learning. The following presentations and workshops are designed to develop the knowledge and skills important to individuals who wish to be event planners/producers or who have been assigned event production or exhibit/selling (vending) responsibilities at trade shows and community events.
45 Minute Speaking Presentations
These two crisp, entertaining and informative guest-speaker sessions are available at no cost to businesses, government agencies, professional groups, chambers of commerce and non-profit organizations. Custom designed presentations are available. Exhibiting/Vending 101 – The Introductory Session: The audience will be introduced to The Inconvenient Truths of Exhibiting© and the 6 Ps of Successful Exhibiting©. This presentation may be tailored for audiences interested in trade shows or community events. Event Planning and Production 101 – Introductory Session: The audience will be introduced to the 5 Stages and 18 Task Categories that all indoor and outdoor events, from the smallest to the largest, have in common.
The following time-efficient, but highly informative pubic or private workshops are designed to teach the basics to staff members of businesses, governmental agencies and non-profit organizations. Public workshops are scheduled and announced periodically. Private workshops may be customized to focus on the needs of a specific organization are available.
Exhibit Manager Workshop: Workshop attendees will learn the keys successful management of exhibits at trade shows, conferences, expos and community events. Topics include a deep dive into The Inconvenient Truths of Exhibiting© and 6 Ps of Successful Exhibiting©, how to locate exhibiting/vending opportunities, objective and strategy development, exhibit planning, the basics of exhibitor marketing, the art and science of engaging attendees, and many more practical tools for managing an exhibit at every stage: pre-show, on-site and post-show. 15 Best Practices of Successful Exhibitors, and practical resource saving techniques. (3 hours)
Exhibit Staff Workshop: Attendees will learn the Inconvenient Truths of Exhibiting© and 6 Ps of Successful Exhibiting©, with an exhibit staffer’s point of view. Topics covered include: understand your purpose, The Art and Science of Engaging Attendees, It’s Performance Time and how to help your organization get the most out of every event. (2 hours)
Business Event Planning and Production Workshop: This workshop is based on two ideas: (1) there 5 Stages and 18 Task Categories common to all events and (2) each event is like a product and product management principles apply. Topics covered include the 5 Stages and 18 Task Categoires, planner/producer responsibilities, tools of the trade, best practices, planner/producer as a leader, and the characteristics of a successful professional planners/producers. (3 hours)
Call Gary to book your workshop or speaker presentation.