In just a few hours I share meaningful real-world knowledge I’ve gained in over 40 years as an exhibitor, exhibit manager, owner of a trade show products company, a producer of exhibition events, the owner of an exhibitor support company and an educator. The result is a totally unique and comprehensive approach to trade show and community event exhibiting not covered by any other workshop or training session, on-line or in-person. Session attendees learn nuances, strategies, techniques and best practices of event production or exhibiting necessary to confidently and efficiently achieve the organizations event objectives. Organizations avoid the squandering scarce resources and the disappointing results that are inevitable during on-the-job learning of an exhibit staffer. The presentations and workshops are especially designed to develop the knowledge and skills important to individuals who have been assigned event production or exhibit/selling (vending) responsibilities at trade shows and community events and who receive little or no training.
45 Minute Speaking Presentations
A crisp, entertaining and informative guest-speaker sessions are available at no cost to businesses, government agencies, professional groups, chambers of commerce and non-profit organizations. Exhibiting/Vending 101 – The Introductory Session: The audience will be introduced to The Inconvenient Truths of Exhibiting© and the 6 Ps of Successful Exhibiting©. This presentation may be customized for audiences interested in specific trade shows or community events.
The following time-efficient, but highly informative pubic or private workshops are designed to teach the basics to staff members and management of businesses, governmental agencies and non-profit organizations. Public workshops are scheduled and announced periodically. Private workshops may be customized to focus on the needs of a specific organization are available.
Exhibit Manager Workshop: Workshop attendees will learn the keys successful management of exhibits at trade shows, conferences, expos and community events. Topics include a deep dive into The Inconvenient Truths of Exhibiting© and 6 Ps of Successful Exhibiting©, how to locate exhibiting/vending opportunities, objective and strategy development, exhibit planning, the basics of exhibitor marketing, the art and science of engaging attendees, and many more practical tools for managing an exhibit at every stage: pre-show, on-site and post-show. 15 Best Practices of Successful Exhibitors, and practical resource saving techniques. (3 hours)
Exhibit Staff Workshop: Attendees will learn the Inconvenient Truths of Exhibiting© and 6 Ps of Successful Exhibiting©, with an exhibit staffer’s point of view. Topics covered include: understand your purpose, The Art and Science of Engaging Attendees, It’s Performance Time and how to help your organization get the most out of every event. (3 hours)
Call Gary to book your workshop or speaker presentation.